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Synseal is the number one choice for windows and conservatories in the UK. The company started in domestic retail window sales before adding fabrication. That's why we understand the ups and down of your business. Everything we do is designed to make life easier for fabrication, installation and sales.
For 27 years we have been dedicated to providing customers with quality products and service.
In 1980 Gary Dutton opened a retail showroom in Sutton-in-Ashfield. Within 18 months of opening the first shop, Synseal had thirteen showrooms across the East Midlands. A decision was made to start fabricating and Malcolm LeMasurier joined Synseal to manage production.
By 1987 we were fabricating 1,000 frames a week to a nationwide customer base. We wanted something no other window supplier could offer; that's why we made a decision to extrude our own profile.
Glassex 1991 was the perfect place to launch Synseal's first 65mm profile, Contour. The success of this exhibition gave us the foundations of our business today. It was the right product at the right time.
However, the success of our fabrication business meant we were in direct competition with some customers. So we pulled out of direct sales in 1991. Later in 1995 we pulled out of fabrication for the same reasons.. At that time we were fabricating 2,200 frames a week and 50 Ultraframe conservatory roofs. The fabrication business was sold to JBS Industries - and is still a strong business today.
We were focused on being the number one systems company. In 1999 we added the Shield window and door suite. This chamfered suite had all the benefits of the Contour system, but was fully chamfered and 70mm front to back. By 2001 more fabricators bought window profile from Synseal than any other systems supplier - and that's still true today.
We saw we could make a roof easier to fabricate, easier to install and easier to sell. In 2002 the Shield roof was launched and in just nine months over 90 per cent of Synseal fabricators were using the Shield complete conservatory system. We also had enquiries from non-Synseal fabricators wanting the Shield roof. A year later global, the conservatory roof for all systems, was unleashed to the market.
In 2005 we launched SynerJy, the fully sculptured suite. And in 2006 we added Legend. This gives customers a comprehensive choice of systems for all market requirements.
> Milestones
1980 Gary Dutton founded Synseal as a direct sell and fit PVC-U window operation buying windows in.
1981 Thirteen showrooms were opened across the East Midlands. Synseal started fabricating, still operating purely as a direct sell operation. Malcolm LeMasurier joined as Factory Manager responsible for fabrication.
1985 A trade division was set up to supply the local trade. This soon expanded into a nationwide operation.
1990 1,200 windows per week were being fabricated for both domestic and trade. A decision was made to have our own tooling developed and extruded for us. This tooling was known as the Contour suite.
1992 The first extrusion line was purchased and commissioned at our base in Sutton in Ashfield, Nottinghamshire. The extrusion company had been conceived, and profile was soon being sold directly to window fabricators.
1994 Synseal invested over £3 million in the installation of the chemical mixing plant. This meant we had more control over the maintaining of our quality standard and over the erratic compound cost changes in the market so our customers were assured of consistently high quality product and a stable price structure.
1995 The Trade Division was consistently selling over 2,000 trade window frames and some 50-60 conservatory roofs every week. The conflict for Synseal was selling trade windows to the same market that our profile customers were also seeking to supply. To avoid this continued conflict of interests, and again to concentrate solely on one market sector, the Trade Division was sold to JBS Industries (now known as Consort) in December 1995.
1996 Synseal launched the revolutionary Silhouette window profile system. Within 6 months it attracted over 100 fabricators and formed the backbone of Synseal's later growth.
1999 Synseal's innovative spirit saw the Silhouette growth record beaten when the market was introduced to the Shield system, a system designed to be 'all things to all people', or quite simply the very best window system.
2001 Synseal's patio door system was independently verified as the best system on the market. More fabricators in Great Britain use Synseal profile than any other profile available on the market - again independently verified. To keep the industry up to date with the latest developments, innovations and news from Synseal, a quarterly publication The Synseal Times was launched. Synseal purchased a 207,000 square feet factory (next door to existing factory) to cope with the anticipated demand for the new conservatory product. Total factory space exceeded 287, 000 square feet. An additional £600,000 was invested in three new extrusion lines taking the total to 20 to cope with the increased sales.
2002 The biggest stand ever taken by a systems company, over 5,300 square feet, was taken at Glassex 2002 at the NEC in Birmingham to launch the complete Shield conservatory system. The Shield roof was designed specifically to fit perfectly onto windows and doors made from Shield profile. By the end of the year 90 per cent of Shield fabricators were using the Shield roof. The success of this redefined the conservatory market in terms of product, price and distribution.
2003 The Complete Shield Conservatory system had taken the market with such success, Synseal developed a sister product, global. The global conservatory roof fits onto any window and door profile system. It mirrors most of the benefits of Shield and, in particular, the substantial installation and aesthetic benefits. This system has played and is still playing to this day a very instrumental role in the evolution of the conservatory.
2004 Synseal announces sales of conservatory roofs are in excess of 1,000 conservatories every week. It was reported in the Financial Times that Synseal is the second largest conservatory system supplier in the UK with 19.5% market penetration - just 3 years after launch. The existing extrusion hall was extended to build an additional blending plant (doubling capacity to 50,000 tonnes) and 18 extrusion lines were added.
2005 Glassex 2005 is the venue to launch SynerJy, Synseal's fourth generation window system. The fully sculptured suite has a single leg 'j' bead and is fully pre-gasketted. Synseal bought Permacell Finesse in September. According to industry researchers Michael Rigby Associates Synseal became the largest window systems supplier in the UK.
2006 Synseal took the top position in conservatories making Synseal the only company to have both windows and conservatories simultaneously. Synseal brought the manufacturing of Legend to Sutton in Ashfield and built an additional 100,000 square foot warehouse.
2007 Synseal launched its branding campaign kicking off with the top slot in Coronation Street.
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