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Welcome to the Synseal News Page where you'll find all the latest news, products and marketing and behind the news.
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Synseal launches a multi-million national TV campaign to bring the UK's number one choice for windows and conservatories directly to homeowners.
"2006 has been a difficult year for many in the domestic replacement window sector," says Nick Dutton, Synseal's Sales and Marketing Director. "Although Synseal doesnt deal directly with installers, we understand the importance of supporting them with a comprehensive marketing package. That's why we have been looking at new ways to support customers and our customers' customers. Conservatories are an ideal product to promote on TV and the campaign, being launched in the spring, is designed to take the Synseal brand into living rooms across the whole of Britain to support sales for fabricators and installers.
"This is the most powerful marketing support package weve ever launched. Taking the brand message to homeowners creates pull through for installers and fabricators, supports sales and margins even in a price driven market. Over the years Synseal has built the biggest trade brand in both windows and conservatories by supplying first class products backed up with a comprehensive marketing package. In 2007 this will be extended to homeowners who'll see the benefits of a complete Synseal conservatory.
"Synseal has always supported trade and domestic sales with a massive range of brochures, guides and wall charts, as well as one of the most comprehensive websites in the industry. In the New Year well be launching a new consumer brochure and website to go alongside the TV campaign," adds Nick. "We believe taking the message directly to homeowners shows our commitment to our customers and their customers."
The advert will be shown on ITV nationwide in 2007.
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